{"id":6825,"date":"2022-03-12T02:03:38","date_gmt":"2022-03-12T02:03:38","guid":{"rendered":"https:\/\/bobmadeley.com\/?p=6825"},"modified":"2022-03-12T02:08:01","modified_gmt":"2022-03-12T02:08:01","slug":"westlake-tmj","status":"publish","type":"post","link":"https:\/\/bobmadeley.com\/westlake-tmj\/","title":{"rendered":"Westlake TMJ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6825\" class=\"elementor elementor-6825\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-29c55a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c55a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf49a06\" data-id=\"cf49a06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49552b3 elementor-widget elementor-widget-text-editor\" data-id=\"49552b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>While working for Goldn LLC., a client called me and inquired about a Google Ad campaign and how it could benefit his small dental practice. His dental practice focused in TMJ disorders and nerve treatment &#8211; quite a niche topic! He recently started offering Expert Witness services, and wanted to promote it.\u00a0<\/p><p>After explaining how a fresh landing page and Google Ad campaign could give his business and expert witness services a jolt, he decided on a price and I got to work on creating a new ad campaign and landing page. This was a challenge because his specialty was rare!<\/p><h2>Features<\/h2><ul><li>Custom landing page on his own domain<\/li><li>Contact form that emailed responses directly to his inbox<\/li><li>Call tracking feature that recorded all calls for analytic purposes<\/li><li>Curated set of keywords and ad copy for the Google Ads campaign. Bet you don&#8217;t know what a\u00a0trigeminal nerve is! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f605.svg\" alt=\"\ud83d\ude05\" \/>\u00a0<\/li><li>Frequent status reports on the ad performance. After an initial 30 days of data gathering, we improved the ad performance by culling\/pausing keywords that were not performing and increased the location radius of where the ads were displayed.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c855a elementor-widget elementor-widget-image\" data-id=\"33c855a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Westlake TMJ Landing Page\" data-elementor-lightbox-description=\"Westlake TMJ Landing Page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjgyNywidXJsIjoiaHR0cHM6XC9cL2JvYm1hZGVsZXkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvd2VzdGxha2V0bWouY29tX2V4cGVydC13aXRuZXNzLWJvcnF1ZXpfLTEtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"775\" src=\"https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-768x775.png\" class=\"attachment-medium_large size-medium_large wp-image-6827\" alt=\"\" srcset=\"https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-768x775.png 768w, https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-297x300.png 297w, https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-1014x1024.png 1014w, https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-150x150.png 150w, https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1-1522x1536.png 1522w, https:\/\/bobmadeley.com\/wp-content\/uploads\/2022\/03\/westlaketmj.com_expert-witness-borquez_-1-1.png 1903w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Westlake TMJ Landing Page<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While working for Goldn LLC., a client called me and inquired about a Google Ad campaign and how it could benefit his small dental practice. His dental practice focused in TMJ disorders and nerve treatment &#8211; quite a niche topic! He recently started offering Expert Witness services, and wanted to promote it.\u00a0 After explaining how &#8230; <a title=\"Westlake TMJ\" class=\"read-more\" href=\"https:\/\/bobmadeley.com\/westlake-tmj\/\" aria-label=\"More on Westlake TMJ\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Westlake TMJ - Bob Madeley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bobmadeley.com\/westlake-tmj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westlake TMJ - Bob Madeley\" \/>\n<meta property=\"og:description\" content=\"While working for Goldn LLC., a client called me and inquired about a Google Ad campaign and how it could benefit his small dental practice. His dental practice focused in TMJ disorders and nerve treatment &#8211; quite a niche topic! He recently started offering Expert Witness services, and wanted to promote it.\u00a0 After explaining how ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bobmadeley.com\/westlake-tmj\/\" \/>\n<meta property=\"og:site_name\" content=\"Bob Madeley\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-12T02:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-12T02:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f605.svg\" \/>\n<meta name=\"author\" content=\"bob\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bob\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bobmadeley.com\/westlake-tmj\/\",\"url\":\"https:\/\/bobmadeley.com\/westlake-tmj\/\",\"name\":\"Westlake TMJ - Bob Madeley\",\"isPartOf\":{\"@id\":\"https:\/\/bobmadeley.com\/#website\"},\"datePublished\":\"2022-03-12T02:03:38+00:00\",\"dateModified\":\"2022-03-12T02:08:01+00:00\",\"author\":{\"@id\":\"https:\/\/bobmadeley.com\/#\/schema\/person\/37605682818d84bef10eabda56b07798\"},\"breadcrumb\":{\"@id\":\"https:\/\/bobmadeley.com\/westlake-tmj\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bobmadeley.com\/westlake-tmj\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bobmadeley.com\/westlake-tmj\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bobmadeley.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Westlake TMJ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bobmadeley.com\/#website\",\"url\":\"https:\/\/bobmadeley.com\/\",\"name\":\"Bob Madeley\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bobmadeley.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bobmadeley.com\/#\/schema\/person\/37605682818d84bef10eabda56b07798\",\"name\":\"bob\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bobmadeley.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fabee8b687ac479a04ec04659a4c292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fabee8b687ac479a04ec04659a4c292?s=96&d=mm&r=g\",\"caption\":\"bob\"},\"sameAs\":[\"https:\/\/bobmadeley.com\"],\"url\":\"https:\/\/bobmadeley.com\/author\/bob\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Westlake TMJ - Bob Madeley","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bobmadeley.com\/westlake-tmj\/","og_locale":"en_US","og_type":"article","og_title":"Westlake TMJ - Bob Madeley","og_description":"While working for Goldn LLC., a client called me and inquired about a Google Ad campaign and how it could benefit his small dental practice. 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